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How We Think - Research

THE ALZHEIMER'S ASSOCIATION SCIENTIFIC SOCIETY RESEARCH

The Alzheimer

THE OBJECTIVE

The Alzheimer's Association's aggressive and multi-dimensional educational, communication and public policy programs reach more people today than ever before. In the interest of offering more targeted information to the scientific community, the Association sought to gather opinions about the feasibility of creating a new venue in which those involved in Alzheimer's disease research and education around the globe can share information and ideas. The Rodgers Group was selected to design, implement and analyze this research based, in part, on previous work done on the Association's behalf.

IMPLEMENTING THE PROGRAM

The survey was designed in an electronic format for maximum ease-of-use and efficiency. Potential research participants each received a brief request for assistance via e-mail, with a link to the survey. Those who participated reported spending just 5-8 minutes clicking through their responses; with the touch of a key, the survey was transmitted directly to a Rodgers Group database specifically designed to facilitate the analysis. Positive response from a small test group allowed for minor adjustments before the final survey was distributed among a representative sample selected by the Association.

RESULTS

Participants came from all over the globe from a variety of scientific communities and organizations. Feedback on how they currently receive information, how they prefer to receive information, the degree to which they would participate in a future society and more provided the Alzheimer's Association with important input as they design the new scientific society. Both print and electronic communication are important to this audience as is timely distribution of pertinent research and information about Alzheimer's disease and related disorders. The entire survey process was completed online and the results were made available to the Alzheimer's Association both through an online database and in printed support materials.

How We Think