How We Think/Marketing Communication

TOTAL RESOURCE MANAGEMENT WEB REDESIGN

THE OBJECTIVE

To ease navigation and reorganize information as part of a web site redesign for Total Resource Management, Inc. (TRM), a growing asset management consulting and technology solutions provider.

IMPLEMENTING THE PROGRAM

Based in Alexandria, Va. with five supporting offices across the U.S., TRM delivers consulting and information technology solutions that help organizations improve the management and performance of their enterprise assets (facilities, infrastructure and production). Experiencing continued annual growth throughout its 11-year history, TRM called on The Rodgers Group to assist in redeveloping its web site to effectively communicate the company’s corporate profile, leadership team, practical project approach, and business technologies, consulting services and software solutions. Working closely with TRM, our team provided strategic counsel, design direction and writing to completely update the look and content of www.trmnet.com. In reorganizing key information to improve navigation, the site spotlights TRM’s depth of expertise, talented project resources and success stories, in addition to establishing a newsroom section detailing press releases, events and upcoming webinars.

RESULTS

With its clean, functional design and organized content, TRM’s web site allows existing and potential clients to quickly access information, and is aligned with the organization’s commitment to delivering focused and efficient solutions.

How We Think