How We Think/Marketing Communication

TRAVEL TECHNOLOGY GROUP WEB SITE REDESIGN

THE OBJECTIVE

To develop a new web site design and copy approach for Travel Technology Group (Travel Tech) aimed at strategically communicating the company's expanding capabilities as a global provider of housing, travel and registration services for the convention and meetings industry.

IMPLEMENTING THE PROGRAM

As an industry leader in developing and applying the latest technology to its comprehensive travel and meeting planning services, Travel Tech sought to update the look and message of its web site. Travel Tech called on The Rodgers Group to assess its current site, and then to provide strategic recommendations for creating an online marketing and communication tool that conveyed the company's growth, energy and customer-focused services. After input sessions with Travel Tech's management team, RGL proposed a stylized, easy-to-navigate approach to design and copy to allow visitors to quickly access key information. Through colorful illustrations and streamlined text - highlighted by informational headlines and callouts - the site was completely revamped. The Rodgers Group managed all elements of the project, from concept, design and illustration to writing and coding. Additionally, RGL made creative recommendations for the site's long-term maintenance and development.

RESULTS

With its mix of eye-catching color, lively illustrations and concise, sales-oriented copy, the redesigned site delivered a fresh look. The improved, user-friendly format allowed flexibility for spotlighting ongoing announcements, service offerings, staff profiles and client testimonials.

How We Think